As much as boyz love to hate on LeBron James he continues to use his platform to move our culture forward. While duns at your local hood barber shop consistently look for reasons to tear this man down. He’s looking for ways to enhance black culture and the opportunities that exist within it. We already know about the I-Promise school and it’s major work in Ohio. We already know about all of the kids he’s going to send to college at Kent State when they finish his program. We constantly see and hear him using his voice to speak out against racial and social injustice.
Now he and long time friend and business partner Mavervick Carter have taken their game to an even larger height. They’ve secured $100 million in investments for their SpringHill Company.
Their description of the company is a media outlet with “an unapologetic agenda: a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.”
It’s the parent company to the Robot Co., a marketing agency that has two other businesses. There’s SpringHill Entertainment that is the producer of The Wall, a game show on NBC, and the movie Space Jam: A New Legacy, which stars LeBron. It is scheduled to be released next year. Then there’s Uninterrupted LLC which produces “The Shop: Uninterrupted.” It’s the joint on HBO where LeBron and the fellas chop it up in the barber shop on everything relevant to black folks.
Lastly, there’s Kneading Dough, an online partnership with JP Morgan Chase and Co. where athletes talk about money to promote financial literacy.
Now let’s keep it real or all the way 100, whichever comes 1st! I’ve been saying for years that this cat is giving boyz the blueprint on how to use fame and fortune to bring the homies along and give back to an entire community at the same time. However, duns in the streets keep finding ways to justify hating on him.
Not only did he take his boyz on the ride with him and fed them but he taught them how to fish in the process. He didn’t just let his friends hang out on his dime he taught them how to get their own dimes.
Now he’s changing the media landscape and the corporate landscape one company at a time. He and Mav have 100 employees and 64 percent of them are people of color while 40 percent of them are women in an industry where the average is 25 percent. What!!?
However, our people (black folks) especially continue to cheer against him at all times. It’s crazy that the crabs in a bucket mentality is so real that it’s scary. This guy is hiring black people and giving our culture a voice in media, sports and entertainment but our people want to see him fail. Wheredeydodatat?
He’s helping to educate his own. He’s giving not only his homeboys the opportunity to build generational wealth but others around him as well. He’s employing the best and brightest black minds and he’s standing up for social issues affecting black people in America. But why is he the enemy again? I’m just asking for a friend. Stop me when I start lyin’!
