The Jay Graves Report

LaVar Ball needs to teach Lonzo how to be brand loyal bruh! “Points”

"Whatchu doin' bruh?" Photo: MARK J. TERRILL/AP

The duns over at Big Baller Brand need to have a freakin’ board meetin’ playa and I mean first thing this mornin’! If they’re in the business of sellin’ the Big Baller Brand they need for the primary endorser (the basketball player) to do his darn job. LaVar Ball has done an excellent job of gettin’ the brand out in front of folks but the dun hoopin’ that’s supposed to be sellin’ it on the court isn’t followin’ directions.

On Wednesday night Lonzo Ball was out there sellin’ Nike, the very brand that his old man is tryin’ to compete against. In a summer league game against the 76ers the No.2 overall pick was rockin’ some Kobe’s and went off for 36 points, threw 11 dimes, grabbed 8 rebounds, had 5 steals and 2 blocks in the wrong shoes!

“I know my old man is gonna be fired up that I’m not wearin’ the family brand but these make me feel like the Mamba!” Photo: ETHAN MILLER/GETTY IMAGES

Let’s keep it real or all the way 100, whichever comes 1st! If you’ve got your own brand then promote your own brand bruh!! Wearin’ Nike is like suitin’ up for the Lakers and shootin’ into the Celtics’ basket. Wearin’ Nike is like givin’ Golden State the Lakers game plan 10 minutes before tip off.

C’mon bruh! Say what you want about LaVar but at least the dun is loyal to the brand. Every time you see him he’s in Big Baller Brand gear. Then his son shows up at his Laker pre-draft workout in some darn Nikes and then he shows up and has his best game in summer league is some darn Nikes!

Just. Do. It

A post shared by LeBron James (@kingjames) on

And guess who posted a video of the dun wearin’ the freakin’ shoes with the caption “Just Do It!” on his Instagram account durin’ the game! LeBron “freakin'” James, who works for Nike!!!! As of last night more than 2 million people had viewed that foolishness!! LeBron has 31 million people followin’ him on Instagram alone bruh!!! So Lonzo sold more Kobe’s than Kobe did last night playa.

Ole boy needs to figure out who he’s workin’ for and do his darn job and that’s the edited version! Stop me when I start lyin’!

Playas Thesaurus: 

1) Dun: noun – the person in question, dude, guy, etc. It’s whoever I’m talkin’ about and its non-gender specific.

The G is excluded from the endings of all words because the G is near and dear to my heart because I’m from “The G” which is Gary, Indiana. So I only use the G when I’m talkin’ about “The G!”

The caption under the photo isn’t real but its real talk!