The Jay Graves Report

Why boyz OWE all of this RIDICULOUS free agency bread to LeBron! “TheLeBron Effect”

Friedrich Nietzsche, the German philosopher, once said, “All things are subject to interpretation whichever interpretation prevails at a given time is a function of power and not truth.” Francis Bacon, the English philosopher, simply shouted, “Knowledge is power.” Then Abraham Lincoln broke it down like a playa at a pimp convention when he spit, “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” 

Well playas…I know you boyz don’t wanna hear it but LeBron James is the most powerful man in the NBA and probably in the history of the league. Why? Because the result of what you’re seein’ today with everybody and their baby’s momma’s momma, Ms. Jackson, gettin’ paid through the nose is because of what LeBron has done for the NBA. On Friday you saw boyz like Mike Conley Jr. hit the Grizzles for a GUARANTEED $153 million, DeMar DeRozan ran out of the joint with $139 million and even duns like Timofy Mozgov bum-rushed the Lakers for $64 million!!! Why? Because of the LeBron Effect playboy! 

Let’s keep it real or all the way 100, whichever comes 1st! Love him or hate him but he’s turned the league on it’s ear and taken it to another level of interest. He’s essentially done what both Bird and Magic did to the league in 1979. Just in case you forgot, the NBA was a freakin’ after thought when Bird and Magic came into the league. Nobody gave two dead flies smashed about the game back then. The freakin’ Finals were on tape delay that came on in the middle of the night if you were the very few that cared. 

When they came into the league it was at an all-time low in terms of interest and the rivalry created between those two pulled the NBA out of bad times. The league learned that marketing individual players and not teams were the answer to drawin’ interest. Story lines sold ad space not teams. Then a few years later Jordan was drafted in1984 and we got spoiled. However, after the Jordan years the league hasn’t been that interestin’ to watch especially durin’ the regular season. Well…until the LeBron Effect took over.  

Keep it 100 bruh! Nobody watched the regular season! You waited until April to really pay attention to the NBA. Well, until LeBron made the “Decision” and then it was Chris Brown up in this piece “On and Poppin'” and duns have been tuned in with great interest ever since. Cats are even watchin’ pre-season games now bruh. That’s why the huge TV deals startin’ this year and next year have completely elevated the amount of bread boyz are gettin’ now. 

Let me break it down for you pimpin’! LeBron was smart enough at only 25 years old to use the “Oscar Robertson Rule” which in layman’s terms is free agency to his advantage. Oh, all of you boyz that swear you know more about this league than I do didn’t know that it was Oscar Robertson’s work on the NBAPA executive committee over 45 years ago that gave boyz the ability to exercise their right to play wherever they wanted to.  It wasn’t until LeBron completely kicked the door in that cats really understood the power that they have in this league. The hate and vitriol for this man simply fueled the fire that created the demand for the product. EVERYBODY hated LeBron so much that they didn’t realize just how much power they actually gave him. 

Oh I’m talkin’ crazy? Here’s what then NBA Commissioner, David Stern, had to say about it back then, “Those months of free-agent intrigue fed into robust television ratings in the regular season and on into the playoffs.” Fast forward a couple of years and viewership for the first round of the playoffs in 2012 was up 30 percent from the year before. Then Stern told the fake media-types before those playoffs, “We actually couldn’t be more pleased. We’re actually a little surprised, but pleasantly. I can’t wait to see what the final numbers will be for 2012!”

It was because of your hate for LeBron bruh that the bread got bigger and bigger until it’s explodin’ in to crazy money for EVERYBODY!! It’s the freakin’ WWE in shorts! You created the villain and the bread started bakin’!

 Accordin’ to first-round games in 2011 on ABC, ESPN and TNT were watched by an average of 4.15 million people, up from fewer than 3.2 million the year before and it’s grown ever since! Why? Because LeBron became public enemy No.1! The haters fueled the bread and now it’s ridiculous!

In 2007, the first round averaged fewer than 2.7 million viewers. Now TNT has drawn the highest average ratin’ ever for games on cable. The network’s 23 games in 2012 averaged a 2.7 rating – representin’ the percentage of American homes with televisions tuned in – easily eclipsin’ the previous high of 2.3 in 2009. Game 6 of the Eastern Conference Finals in 2012 was the most watched NBA game in cable television history at the time and this year’s playoffs blew those numbers off of the charts. Why, because all of you clowns hatin’ on LeBron!  

So every dun that’s gettin’ stupid bread this off-season that they know they don’t deserve need to make sure that they holler at LeBron and tip him on their way out the door. The TV money that the league is gettin’ today and especially in 2016-17 is all because of the dun that you love to hate. He’s Magic, Bird and Jordan all rolled into one. 

And I know that all of my Jordan diehards wanna act like I’m talkin’ crazy but Jordan never made other cats rich beyond measure. He just made himself rich beyond measure. Whenever duns can get $60 or $70 million to sit on the bench because the game is so popular you’ve got to put some respeck on his name like Birdman bruh! 

Playas Thesaurus: 

1) Spit: verb – to say

2) Dun: noun – the person in question, dude, guy, etc. It’s whoever I’m talkin’ about and its non-gender specific.

3) Put it where the goats can get it: verb phrase – to make it as elementary as possible. To put it at ground level so everyone can understand it.

4) On and Poppin’: noun – popular R&B song by artist Chris Brown.

5) “Respeck on my name”: verb phrase – phrase made famous by Birdman when he went off on the duns on the Breakfast Club Morning Show.